What have I done with my degree and competencies from AAU?
The MA Tourism degree has been very relevant for my current position. At AAU I have learned to set up my own research and argue my statements with sufficient data and sources. These skills are very helpful in the continuous optimizations at Travix. Being able to make a good case is important in every field, I think! Furthermore, in the MA Tourism programme I have learned about the complexity of the tourism product. These insights help me understand the product that we are selling (flight tickets) in the view of a customer's holiday.
What are the best memories from my years at Aalborg University?
My best memories at AAU are studying with my friends in the library and at Starbucks. We had so many good laughs! I also fondly remember the feedback moments with my supervisor for several projects, Karina Madsen Smed, which taught me the most in the entire two years.
What made me want to study in Denmark, and why did I choose Aalborg University?
For me the choice of the specific study programme preceded my wish to study in Denmark. I was really attracted to the problem-based learning approach. After knowing Tourism at AAU was the right program for me, I started reading about Denmark and got enthusiastic about the country as well.
What made me choose my specific programme, and would I have chosen different today?
I knew I wanted to study tourism, but the programs which were offered in the Netherlands were very focused on hospitality management. Coming from a linguistics and culture background, I was more interested in the broader concept of tourism. The MA Tourism programme at AAU was exactly what I was looking for. Living abroad for two years was icing on the cake. With everything I have learned in Aalborg and the friends I have made, I would definitely make the same choice again!
Am I presently working in Denmark?
My employment since graduation?
During the MA Tourism programme, I did an internship with the Dutch marketing team of Travix International in Amsterdam. I worked on the brands CheapTickets.nl, vliegwinkel.nl and BudgetAir.nl, mostly focusing on content, campaigning and social media. After the internship I was asked to stay on as a part-time employee while finishing my thesis in Aalborg. After that, I grew into a fulltime position as Content & Campaign Manager at the same company. I am working on brand communications towards customers and also cooperating with airlines and tourism board partners. Search engine optimization, blog marketing and data analysis are my focus points.
A typical work day for me
Coffee is what starts the day! After a nice chat with my lovely colleagues, I start up my laptop and look at the results of my work from the previous day. How many people engaged with my content, how many flight tickets were sold and what destinations have become more popular are questions that I ask myself. Based on this, I set priorities for the day and week, which are discussed in a team stand-up, which gives energy to the entire team.
What are my current dreams for the future?
In my current position, I have learned a lot about search engine optimization and content marketing in the tourism field. In the future, I want to apply these skills to develop my own website related to travel.
What does it mean to me that Aalborg University still has an interest in me after graduation?
Once a part of AAU, always a part of AAU! Although I have lived in the Netherlands again for two years now, I still feel connected to the university, the city and my Danish friends.
My best career advice for students and newly graduates?
My advice would be to explain the value of problem-based learning to your new or potential company, and what you have learned from it. In my experience, project-based learning fits very well with the way big companies prefer to work. Being autonomous and showing initiative, which you learn through PBL, are skills that are very valuable in a working environment.
About Diantha de Jong
Programme at AAU: MA Tourism
Faculty: The faculty of Humanities
Year of graduation: 2016
Current employment: Content & Campaign Manager at Travix